Ms. Shilpa Pophale has been associated with Electronica Finance Limited (EFL) for over eighteen years and has worked in multiple roles before becoming the Chief Executive Officer of the Company in 2003 & taking over as the Managing Director of the company in 2007. Under her leadership, the Company’s AUM has grown from INR 750 million to ~ INR 12500 million in FY 2019(estimated). With her strong focus on customer centricity, EFL increased its product offerings from financing only machinery to providing working capital and property finance as well. EFL under her stewardship is also poised to take a leap into hitherto uncharted markets of affordable housing, micro LAP and small business loans with continuing focus on the MSME segment.

Having participated as a speaker at various SME forums, Ms. Pophale also holds the title of ‘Woman Entrepreneur of the Year’ as conferred upon her by the World Women Leadership Congress (2014). Ms. Pophale is a Master of Science from Pune University and has completed the Programme for Leadership Development from ‘Harvard Business School’ & the Venture Capitalist Development Program from ‘Indian School of Business’.